Founder & Architect
Ten years before Elon Musk wrote his first line of computer code, another young engineer in South Africa was busy writing software on his TRS-80 Model I. In 1978, at the age of 10, Arie Trouw started developing software on the TRS-80 Model I, moving on to Atari, Apple, and PC. He then ran a series of bulletin boards centering on game-theory modification.
Arie is an accomplished serial entrepreneur with a rich history of technological breakthroughs and business successes involving multiple 8-figure exit events. He is a strong believer in decentralization and the creation of the integrated owner/user model. Arie founded XY in 2012 (incorporated as Ength Degree, LLC before it was converted to a C Corporation in 2016).
He currently serves as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer and Chairman of the Board of Directors. Prior to starting XY - The Findables Company, Arie was CEO and Chairman of Pike Holdings. (later sterkly, LLC). Before Pike, Arie served as Chief Technology Officer of Tight Line Technologies LLC. He received his Bachelor of Science in Computer Science from the New York Institute of Technology. Fun Fact: He is a member of one of the first Afrikaans speaking families to emigrate to the US from South Africa in 1976.
Co-founder & Head of Marketing
Scott's career has revolved around technology startups and digital advertising since 2008. Scott's first "real boss" was Arie Trouw, who hired Scott in 2009 during an economic recession, when very few companies were hiring, and even fewer were starting companies. What began as a Facebook app startup with four guys and a ping pong table, grew to over 200 employees and 9-figures in revenue in less than two years.
In 2013 Scott took a break from corporate life to pursue the dream of working remotely on a laptop while sipping tropical drinks on the beaches of St. Thomas, Virgin Islands (U.S.). During this period, Scott launched Greenlamp, a programmatic advertising agency specializing in direct-response media buying. The agency was fully automated; built entirely using algorithms to manage the campaigns. The team was built with project-basis software engineers, and had only one full-time employee: that being Scott. The advertising campaigns were managed by an automated system, nicknamed "Stewie" (Family Guy). 24-hours a day, Stewie managed everything, making automated tweaks to the advertising campaigns. He even emailed Scott to chat about the changes made (Stewie's emails included signature Stewie lines). In its first year of operation, Greenlamp generated over $12M in revenue.
When not working, Scott can be found reading books by his idols, Gary C. Halbert and Charlie Munger, or sometimes even outside with friends and family in San Diego, California.
Co-founder & Head of Operations
Markus mined his first Bitcoin in 2013 and has been captivated by blockchain technologies ever since. Markus has over 15 years experience in building, managing and growing companies around the globe. Markus is originally from Germany (with English as his second language), and specializes in getting the most out of companies by implementing data-driven systems and utilizing the key talents of each employee to get the best out of his team.
After dropping out of his Ph.D. studies at Bocconi University, Markus began working with companies in hyper-growth industries around the globe. Markus has led cutting-edge technology ventures such as Novacore, "sterkly", Hive Media and Koiyo.
Head of Hardware
William is a veteran computer hardware and firmware technologist with over 25 years experience in engineering management and electrical engineering development. He's also a successful entrepreneur, having founded several computer product and data storage companies, some of which have become publicly traded. William has authored 3 US patents, and is an iOS/OSX product development authority (as an Apple certified developer since 1986).
He is a rare breed that spends his free time programming Bluetooth and GPS hardware, preferring to do soin Assembly code. William brings considerable expertise in Storage Area Networks (SANs), NAS systems, and enterprise class data storage systems for mission-critical applications (such as eCommerce and medical data storage). He received his Bachelor of Science in Electrical Engineering from Northrop University in Inglewood, California, and is one of Cisco’s top certified networking recommendations.
Head of Analytics
Christine has an extensive background in Mathematics and has worked in upper management for over 5 years. Christine wears many hats at XY, and most recently has focused her efforts on managing XY’s Analytics Division, technology platforms, and media channels. She also heads the XY Investment Team and helps to facilitate smooth flows between departments.
She moved to sunny San Diego to escape the Midwest tundra in 2012 after graduating with a Bachelors of Science in Mathematics from the University of Minnesota, Twin Cities. Christine is also a local musician and can be seen playing around San Diego in board shorts and a tank-top.
Head of Media
Ohio native Johnny Kolasinski has over fifteen years experience in marketing and media production, from e-commerce to video production to live performing arts. Before being recruited by XY, Johnny coordinated the marketing efforts of the Stanford Arts Institute and Stanford Live, the University’s performing arts organization. Johnny has been mining and trading cryptocurrency since 2013. Fun fact: New episodes of Johnny’s Game of Thrones podcast are frequently among the top 50 most popular entertainment podcasts worldwide.
Customer Experience Manager
Jordan runs the Customer Experience division at XY. She is known for following up on every single detail of the customer’s journey within the XY consumer business “XY Find It.” Jordan oversees the fulfillment and systems between XY’s web apps, mobile apps and product fulfillment. She also helps run the XY Find It consumer business social media channels.
As a unique member of the XY team, Jordan travels between San Diego, California for XY and Chicago, Illinois for school as she completes her studies as a Visual Arts major at the University of Chicago. She is also a member of the UChicago Careers in Business Program, as her interest in entrepreneurship business infrastructure runs in the family. Fun Fact: Jordan is one of the top gamers out there, with her favorites being World of Warcraft, Skyrim, and Zelda.
Sr. Design Engineer
Lee has an extensive and reputable career in design and has helped create and manage the logo and style guide of Verizon. Lee has worked in the field of design at multiple Fortune 500 Companies, including, Verizon, Microsoft, and Nike. As the Head of Design at XY, Lee is responsible for the aesthetic and visual scheme of XY’s brand, product design and consumer experience.
Arie and Lee have been working together so long their friendship bracelets might as well be tied to each other. Lee is also an accomplished artist in the film industry, working on such projects as Star Wars, Doctor Who, Voltron, The Avengers, X-Files, and many more. Fun fact: Lee has one of the leading art streaming channels on Twitch.
Head of Public Relations
Keri Kukral's passion sits at the intersection of Science, Art and Public Relations. The obvious natural progression of her career is to apply all three to the world of blockchain! And thankfully, that's exactly what she's decided to do! Keri Kukral brings a wealth of Public Relations experience to the team. Keri's career spans many companies and entrepreneurial endeavors. Most recently, Keri started Raw Science TV, which won CalTech and IdeaLab's Entreperneurial Pitch competition and is eligible to be an Academy Awards qualifier in 2019.
Keri created the Raw Science Foundation to promote STEAM education globally through access to energy and connectivity, particularly for girls and women. Keri is a former professional ballet dancer. She has a degree in Bio/Electrical Engineering from Purdue University and has worked in R&D developing medical devices at Abbott Laboratories, EV3 Neurovascular, and ViaCyte. She was awarded a full scholarship to the Ruth Page Foundation at 10 years old.
Client Support Manager
Maryann runs the customer support and technical support of XY’s consumer business “XY Find It.” Before joining XY, Maryann worked extensively for many of San Diego’s leading web development companies. In addition to having experience in data curation, she also has significant experience in alternative club and concert promotion. Her passions include literature, live music, and the gothic subculture.
Retail Management Supervisor
Maria comes from the world of retail management and has been part of the XY Findables team since June of 2016. She uses her years of retail experience to bridge the needs of the marketplace and the realities of working at an early stage company. When she isn’t busy sending out invoices or trying to beat the FedEx cut-off times, she enjoys spending time with her husband and son. Maria’s hobbies include going to countless comic conventions and catching up on all things Star Trek.
Sr. Accounting Manager
Vicky is a rare breed who’s had a love for accounting since high school. She has a history of more than seventeen years of bookkeeping and ten years of tax preparation. She’s been a key member of the XY team and integral in making our operations run professionally. When not working on the company’s books, she devotes her personal time to supporting her daughter in Girl Scouts. Fun fact: She has three sons, all of whom have computer science degrees from UCSD.
Hardware QA Supervisor
Patrick has a wide variety of skills ranging from over 20 years of experience in photography, eCommerce, and even animal husbandry. As a member of XY nearly since its inception, he has helped in commercial photography, shipping logistics and quality control of XY’s many hardware products. In his free time, Pat enjoys taking road trips to out-of-the-way destinations just for the heck of it. Fun fact: He has a collection of different types of scorpions from around the world. He also has 6 cats!
Blockchain Application Developer
At the age of 12, Carter (aka "Big Head") built an application called CLDATA.IO, an API that provides real-time market data of pre-owned items. Big Head's side project soon attracted licensing deals with Fortune 500 companies and gained unanticipated traction. Big Head specializes not just in developing beautiful code, but also is exceptional in design. Big Head's relentless passion for learning and creating inspires the entire XYO Network team. When he isn't coding, Carter enjoys photography, free-skiing and admiring his well-proportioned mullet, which was architected using just his bare hands ...and clippers.
Warehouse Logistics Supervisor
Louie manages the XY inventory, shipping, and IT-systems for product fulfillment of XY’s consumer business “XY Find It.” Louie is a vital member of the team who’s known Arie since college, and has worked at XY tirelessly since its inception. He studied in New York before moving to California to begin his career. Fun fact: In his free time, Louie runs a local anime group.
Head of HR & Administration
Behind every great team sits a woman that holds it all together. At XYO Jelena is becoming just that person. Jelena leads the Human Resources and Administration needs of XYO. She also spends time organizing events, hackathons, and pretty much everything that needs organization (which is everything). Originally hailing from Beaverton Oregon, Jelena graduated from Western Oregon University before moving to Downtown San Diego to help technology companies build the future. Jelena also has a chocolate lab puppy named Oliver, who looks to soon grow into a dog the size of a horse.
Zefram Lou adds a wealth of crypto-economic and blockchain technical talent to San Diego's growing talent pool of blockchain engineers. At XYO Zefram focuses on the intersection of cryptolocation and cryptoeconomics in designing XYO Network's infrastructure. Zefram joined the XYO Network team after his project, GEO, was recognized and gained notoriety at ETHDenver's 2018 Hackathon. Zefram takes computer science courses at the University of San Diego and works on blockchain technology projects at XYO. At the XYO office, he also works with the renowned Ethereum company, ConsenSys. Zefram is skilled in Ethereum DApp development and cryptoeconomics, and is passionate about blockchain-based governance systems and incentive design and has created a novel blockchain project called "Betoken", which is a decentralized crypto hedge fund.
Owen Shen leads XYO's group of young, hungry and brilliant blockchain developers. Owen comes to the XY Oracle Network along with his impressive project, GEO, which gained popularity at ETHDenver's world-recognized hackathon. When not integrating the world with blockchain technologies, Owen can be found spending time on his part-time hobby: college! Owen studies Computer Science at the University of California San Diego. When not engulfed in blockchain technologies, Owen can be found studying how humans make decisions. And he will soon be rolling out big plans to save the universe. In the meantime, at XYO, he's working on interfaces between developers and the XYO Network. In his spare time, he also blogs about rationality over at mindlevelup.
Jr. Blockchain Engineer
Jared (real name Tobyn) specializes in blockchain engineering, solidity and rapidly skipping grades in high school. An exceptional mind, Jared thrives at learning anything and everything about anything and everything. And he does so faster than one could think possible. Nicknamed by his friends as "Glitch", for spotting a record-setting number of glitches in video games, Jared specializes in diving into the deep world of blockchain technologies to tackle any problem that other XYO Network team members wouldn't otherwise recognize. At the ripe age of 16 years-old, Jared is already a (self) published author in the classical arts of video game strategy, which his first book titled and selling on Amazon, called "Art of Melee: Super Smash Bro's Melee".
Noah Levin comes to XYO Network with a positive attitude and hunger to help us disrupt the world through decentralized technologies. When not connecting with the leading blockchain communities around the world, Noah can be found helping the XYO team in any area. And he does so with a smile on his face and strong work ethic! Noah is a promising baseball player and avid student of business economics.
Advisor - XYO Token Market Economy
Tom Kysar is the operations lead at Augur, a decentralized oracle and prediction market platform built on Ethereum. Augur is one of the most celebrated projects in the Ethereum ecosystem, beginning in 2014 when Ethereum was a little-known concept, even within the world of cryptocurrency. Tom withdrew from University after his freshman year in 2013 to move to San Francisco, where he has been working within the cryptocurrency industry. Tom has been a part of the founding teams of both Koinify (now String Labs) and Tierion.
As an active member of XYO's Advisory Board, Tom provides world-class insight into the world of blockchain economics, XYO's token market and overall strategy.
Advisor - XYOMainChain Scalability
Raul Jordan leads the development of the biggest problem Ethereum is currently facing: scaling its platform; specifically, it’s Geth client. Raul leads the Ethereum Geth Sharding effort, which powers over 60% of Ethereum Nodes.
Like most brilliant technologists, Raul is a Harvard dropout. And like most brilliant cryptographers (including the creator of Ethereum, Vitalik Buterin), Raul received a Thiel Fellowship from Peter Thiel (Who co-founded PayPal along with a few others, including Elon Musk). The Thiel Fellowship grants young computer science minds with $100,000 to drop out of university to work on anything that interests them for two years.
Advisor - Blockchain R&D
Ismail is ranked among the top 100 most influential Blockchain people according to Rise Global. He is the Founder and CEO of Blockchain Labs, which specializes in crypto development projects and placement of lead developers for existing DLT projects. Blockchain Labs has a strong focus on R&D, primarily researching and securing embedded smart contracts and trusted execution environments on the Ethereum, Bitcoin and Corda blockchains. He is also editor in Chief of ICO Crowds, the first publication for ICO industry. He has also been involved with the development of Smart Cities with his prior work at Smartledger.
He has been Editor in Chief of Bitcoin Entrepreneurs, Co-Founder of CoinViral aad CoinDesk, Director at Sqft Crowd and has held many other positions in innovative spaces. As a heavy-hitting blockchain expert, Ismail has been involved with a wide variety of crypto projects like Blok, Ink Labs Foundation, echarge.work, ZED, LAToken, ICON, Lydian, Autonio and others.
Advisor - Blockchain Consulting
David Kim is a blockchain specialist who aims to apply DLT (distributed ledger technology) to anything and everything. He has over 13 years of experience in IT strategy and transformation with tier-1 financial institutions and MNCs. His most recent efforts have pertained to blockchain and M&A Deals Advisory services while at PwC Hong Kong. While at PwC, he helped build the ICO advisory and FinTech/RegTech practice in 2017.
David's international experience is exemplified by his career history. Prior to his achievements in Hong Kong, he worked for Deloitte in the United States and has overseas business experience in the United Kingdom and France.
David has a Bachelors of Science Degree in Management Science with Minors in International Studies and Computer Science.
Advisor - Smart Cities
Paul is a professor of finance at Pepperdine University and the creator of EZ Numbers financial projections software, which has helped thousands of startups raise over $1 billion. Paul conceived and launched the world's first online service for kids, raising $50 million, and introduced it on stage with Bill Gates. Subsequently Paul has worked at the executive level for years in visual effects and virtual reality, involved with the making of Lord of the Rings, Avatar, Planet of the Apes, Tintin, and other movies and games. Paul is familiar with all aspects of the virtual and augmented reality ecosystem, and is active in medical applications for virtual reality.
Paul has over 15 years of non-profit board experience, seven as Chair. He leads the Technology Committee for the $100 million effort to revitalize Pershing Square, the oldest public space in Los Angeles. The goal with Pershing Square is to harness open, agnostic, versatile systems to create a template for smart urban locations that can be shared with other cities around the world. Paul has an MBA from the Wharton School of Business, a Master of Arts in International Studies from the University of Pennsylvania's Joseph H. Lauder Institute, and a BA in French from the University of Illinois. Paul is a grant reviewer for the National Science Foundation.
Advisor - Art + Music + Technology + Culture
Born in Memphis, TN, Drumma Boy has music in his DNA. His mother is an opera singer, and his father is a music professor as well as a critically acclaimed clarinetist (who was the first African-American man to hold the 1st chair position in the Memphis Symphony Orchestra).
Drumma Boy has worked with Usher, Kanye West, T-Pain, Lil Wayne, Nicki Minaj, Waka Flocka Flame, Drake, Chris Brown, Wiz Khalifa, Jeezy, Migos and Plies. He is one of the top producers in the music industry, and is known as "The Conductor" by his peers. He sits quietly behind smash hits, "No Hands, "I Put On", "Shawty" and many, many more.
When not attending the Grammys and watching his artists scoop up awards and nominations, Drumma can be found thinking, creating and innovating in his laboratory (aka his music studio). But don't let him fool you. Even though most know him as the man who invented "Dabbing", he has a deep understanding of cryptocurrency and he's every bit the computer geek. The very first thing he pointed out when visiting the XYO offices and seeing an old computer in our lobby, was his very first computer model, the Commodore 64.
Advisor - Blockchain Hacking
Jack Cable became world-famous at age 17 for hacking into the Air Force by uncovering not one, but thirty different vulnerabilities in their systems! This feat gained him notoriety and attracted publications including NPR, Forbes and more. Thankfully for the companies that Jack hacks (which include Google, Yahoo, Github and Uber), Jack is what's called a "white hat hacker", which means he discloses the vulnerabilities to the companies, instead of using it for personal benefit.
Jack can be found running Lightning Security, a cybersecurity consulting firm specializing in rapid, comprehensive audits of technology companies and blockchain smart contracts. Jack is also a Security Researcher at the leading white hat platform, HackerOne. Jack will be working at the Pentagon this summer in a special unit centered on creating a more agile technology environment before he moves out to Palo Alto, California, where he'll be joining his older brother by enrolling at Stanford University.
Advisor - Digital Programmatic Advertising
The Nexus Group
Zak Folkman sits quietly behind the biggest online brands and companies that pioneer digital advertising today. Folkman's professional experience centers around programmatic digital performance advertising on social platforms. Apart from running digital companies and brands, Folkman has built one of the most preeminent private groups around cryptocurrency, which include early founders and investors in cryptocurrenices with a roster that includes EOS, Cardano, IOTA, Stellar and NEO.
The group Folkman has put together is unique in that each member is encouraged to provide complete transparency and value to each member, making his group a leading model for community building online.
Advisor - Blockchain Consulting
Azam is a bold entrepreneur and blockchain consultant with a deep passion for innovation and disruptive technology. Throughout her life she has worked with innovative and like-minded individuals to bring positive, global change in advanced technologies. She consistently works towards escalating competitiveness in corporate venture capital, hedge funds and private equity investment to increase profit revenue.
Azam is a representative at the United Nations and a Member of the Entrepreneurship and Investment Committee (EIC) at the International Astronautical Federation. Azam is also a world renowned author for well-known media publications such as the Huffington Post, Medium Magazine and Blockchain Magazine,Thrive Global, Breathe Publication, and an advisor at STEM for Women and STEM Canada.
Advisor - Artificial Intelligence
Tristen is the Founder and Community Architect of The Machine Learning Society and Founder of CO Data Science. He is a strong advocate of building technologies in Artificial Intelligence, Bioinformatics, Cryptocurrency. He is passionate in bringing together the community in order to collaborate, develop and grow in these spaces.
Tristen envisions a world with higher yielding crops, efficient solar panels, precision medicine, equal education and nutrition, and a global network of smart cities that live and breath through technology. He believes that in order to achieve this vision, the worlds most creative innovators, social architects, and every day people must share a common goal to transform our civilization and improve the human condition. His professional efforts aim to achieve this social collaboration and evolution.
Advisor - Marketing Operations
Nate Broughton hasn't had a paying job since the age of 22. Here's why: he co-founded and ran the marketing of the leading Veterans Administration Home Loan program in the United States. Specializing in SEO (before that was even a term), Nate implemented cutting-edge strategies for optimizing digital content, positioning and brand online. After selling VAMC (now known as Veterans United), Nate founded and invested in a multitude of web ventures, including Spread Effect, SuretyBonds.com and Eligibility.com. Today Nate oversees multiple projects through his entity GrowthPartner and helps XYO run its marketing operations.
Advisor - IoT Security
Hailing from Kansas City, Andrew specializes in Security Research, IoT Security and iOS app development (with a love and affinity for the Swift language). When not helping XYO, Andrew spends time as a Security Researcher for Lightning Security and runs his software consulting business, Antifragile Development. Andrew speer-headed XYO's Red Paper, which outlines all of the possible attacks on the XYO Network, and outlines cryptoeconomic topics related to addressing them.
As Andrew likes to say, "The 'S' in IoT stands for Security" (and there's no S in IoT). At the ETHDenver 2018 Hackathon, Andrew won XYO's White Paper security bounty by coming the closest hacker to find a vulnerability in the network. Unsurprisingly, this centered on the device component that cryptolocation networks rely on.
Advisor - Mapping Technology
Waqas "Wild Man" Alsubayee earned his nickname not for actually being a wild man, but for inspiring the XYO Network team and founders with his incredible work ethic, attitude and passion for learning. Waqas has extensive experience in mapping and geospatial technologies. Most notably Waqas served as an application developer at the world's most preeminent geospatial mapping platform, esri. At esri was responsible for developing tools for esri's flagship product, ArcGIS. Waqas serves as a hands-on advisor to XYO when it comes to mapping geospatial data on the blockchain. He doesn’t bake often, but when he does he cooks 30-minute brownies in 20 minutes.
Web Development Advisor
Charles is a full stack web applications developer originally from the global tech mecca itself: Cleveland, OH. For over seven years he's lead development teams and built beautiful and usable software for startups and small businesses across the country. Charles advises XYO's web development efforts. Charles was critical in helping XYO Network's token sale launch and worked with the team for twenty hours straight the night of the launch. When not hunkered-down behind his computer in Cleveland, Charles can be found spending time on his hobbies, which includes being a jazz drummer and an avid rock climber.